The Comeback of the Fendi Baguette: Why This Iconic It Bag Is Back

Some handbags never really go out of style, and the Fendi Baguette is the perfect example.

Originally created by Silvia Venturini Fendi in 1997, the Baguette quickly became one of fashion’s most recognisable handbags. Its signature under the arm shape, compact silhouette and instantly recognisable FF motif helped establish it as one of the original “It bags”. Its place in fashion history was cemented when it became synonymous with Carrie Bradshaw in Sex and the City.

Now, almost 30 years after its debut, the Baguette is having another major fashion moment.

Fashion has a wonderful way of bringing our favourite classics back around, and the Fendi Baguette is proving that some pieces are genuinely timeless.

For Autumn Winter 2026–27, the iconic Baguette was once again a key part of Fendi's handbag story. Maria Grazia Chiuri's first Fendi collections have placed renewed attention on the house's heritage, with the Baguette featuring prominently alongside other reworked Fendi icons.

The return feels particularly relevant as fashion continues to embrace vintage inspired silhouettes, archival designs and pieces with a strong sense of history. Rather than feeling dated, the Baguette has become exactly what luxury fashion lovers are looking for: a recognisable classic with personality.

At Eveyspreloved, we have the perfect example of why this handbag continues to be so desirable: the Fendi Baguette Brown FF Jacquard Shoulder Bag.

This beautiful Baguette features Fendi's iconic brown FF jacquard, complemented by leather trim detailing and fluorescent pink piping , adding an unexpected pop of colour to an otherwise classic neutral design. 

The versatile silhouette can be carried in the crook of the arm or worn crossbody, making it just as practical for everyday styling as it is for creating a statement evening look. It also features a front popper closure and a spacious interior with a zipped wall pocket.

And perhaps the best part? This particular piece is unused and in immaculate condition, complete with its original tag and Fendi dust cover.

Brown has become one of those luxury wardrobe colours that never seems to lose its appeal.

From chocolate and espresso tones to classic tobacco shades, brown works beautifully with neutrals whilst adding warmth and depth to an outfit. And when combined with the unmistakable Fendi FF motif, it creates a look that feels both nostalgic and incredibly current.

The brown FF jacquard is particularly easy to style. Pair it with:

The fluorescent pink piping also gives this particular Baguette a playful edge, making it stand out from more traditional neutral versions.

What makes the Baguette so special is not simply the Fendi name.

It is the history behind the silhouette.

The original Baguette was designed to sit neatly underneath the arm, inspired by the way a French baguette is carried. That simple idea created a silhouette that was instantly recognisable and completely different from the oversized handbags that dominated the era.

Over the years, Fendi has reimagined the Baguette in countless fabrics, colours, embellishments and collaborations. That ability to constantly evolve whilst retaining its distinctive shape is a huge part of its appeal.

It is a handbag that can feel vintage, contemporary, playful or sophisticated depending on how you style it.

When an iconic handbag returns to the fashion spotlight, the preloved market becomes an especially exciting place to shop.

Rather than simply buying the latest version, fashion lovers can discover previous interpretations, unusual colourways and pieces that are no longer readily available.

The Baguette is particularly suited to this because of its extensive history and the sheer number of variations that have been created.

At Eveyspreloved, we love finding those special pieces that deserve a second life ,and this brown FF Jacquard Baguette is a perfect example.

The Fendi Baguette's comeback is not really a surprise.

After nearly three decades, it has already proved that it can survive changing trends, changing decades and changing wardrobes. Its return for the 2026–27 season simply reinforces what luxury fashion collectors have known for years: the Baguette is an icon.

And if you are looking for a Baguette to add to your collection, the Fendi Baguette Brown FF Jacquard Shoulder Bag currently available at Eveyspreloved offers a particularly beautiful take on the classic.

With its iconic FF jacquard, versatile styling options, playful pink detailing and immaculate unused condition, it is a piece that feels just as relevant today as it does timeless.

The Fendi Baguette is back — and we are absolutely here for it. 👜🤎✨